Marketing

Is industry sustainability sustainable?

 

 

Sustainability. Some dismiss it as just another transient buzzword of the new social media paradigm. Others believe it’s the Holy Grail of the cattle industry, offering peace and prosperity for all. And some think of it as a moving target, costly to chase with an elusive pay-out.

 

Canada’s branded beef programs

Canada’s branded beef programs
by Bonnie Warnyca - 11, 2011

While last issue looked at the Certified Angus Beef Program (CAB), this month’s discussion takes a look at how some breeds are telling their story within a branded beef program.